If you’re using social networking websites to market your business, you always want to keep in mind where your market is going. Chances are, they are going to be involved in at least one of the following websites. I checked out the top 5 social websites recently, and wanted to share with you what I found.
Top 5 Social Networking Sites:
Number 5 – Ning
You may never have heard of Ning, but its slotted in as the 5th most trafficked social networking website. According to Wikipedia, Ning is a social networking site that appeals “to people who want to create their own social networks around specific interests with their own visual design, choice of features and member data.” Ning is a good place for companies that have success on other social networking websites to register. They offer you the opportunity to build a complete custom network, which can really prod viral marketing. The biggest drawback I see right now is that it is a paid membership site. So, you do have to pay to create your own site centered on a particular idea or niche (which I believe we used to call “websites”). I’m curious to see how this takes off, and if they decide to offer a free option as well.
Number 4 – LinkedIn
Not surprising to be in the top 5. It’s still really the only social networking site dedicated to connecting business professionals together. It’ll be interesting to see how it fares now that sites like Facebook and Twitter are giving business owners a lot more resources to market themselves to a greater audience. Also, a lot of people are starting to complain about how stubborn LinkedIn is about listening to its users, and adding new features. Unless LinkedIn chooses to evolve soon, I believe they will be replaced for business to business needs.
Number 3 – Twitter
No surprises to be one of the top three. Twitter really has started to gain a lot of popularity recently. The developers did a good job of making sure that it was easy to connect Twitter to everything, and allow you to send out a blast of your content in the smallest way possible.
Internally, a lot of companies are starting to use Twitter accounts to keep each other updated through the day, avoiding setting up a paid service that does basically the same thing. This has helped said companies run more efficiently, and keep in touch using the internet.
Twitter is launching a lot of new features for local businesses, so will probably continue to grow for the business person’s need.
Number 2 – MySpace
I’m going to be honest here, I was shocked that MySpace is still getting the second most traffic in online social networking. Granted it’s not too much more than Twitter, but it still seems like no one goes on MySpace anymore. I did a little research and found out why this is (and the reason your business should stay off of MySpace). A lot of artists and bands still use MySpace music to release information and connect with their fan base. MySpace music is still a huge thing, and pretty much the only thing, MySpace offers that other social networking websites lag on. Once the bands start taking these pages down and moving elsewhere, MySpace is going to have trouble remaining as a website.
Number 1 – Facebook
No surprises here, since if Facebook was a country it would be the third largest country in the world (as far as active users go). Facebook seems like it is going to be around for a while, as it answers the needs that people became obsessed with in using MySpace, however, Facebook learned from MySpace’s mistakes. If you’re new to business social networking, Facebook is becoming a must have to market your business online. Facebook is answering the call of entrepreneurs and business owners, and is seeking to improve the way that a business can interact with its customers.