One of the greatest secrets of successful people is their pattern of behavior. A little study of successful people will reveal that there are certain habits, patterns, regular or repetitive and predictable behaviors.
Just as successful people are men and women of habits, certain habits are also common with successful businesses.
Highly effective and prosperous business organizations have great relevance and impact on people because they have developed habits.
What is habit? Habit is an action or pattern of behavior that is repeated so often that it becomes typical of somebody, although he or she may be unaware of it; somebody’s attitude or general disposition.
Every business has several habits, but not all repeated behaviours are of equal value. Some habits are detrimental and pernicious. For instance, someone having a drug habit (the repeated use of harmful drugs).
Most businesses have a number of harmful and unfortunate habits. To avoid creating and engaging bad habits, we must be very conscious of what we do, when we do it, why we do it and the outcome of those actions.There are habits that are harmful to businesses. When you engage any of these habits, to experience progress in such a business becomes almost impossible. Some of these harmful habits can ultimately destroy your business.
There are four elements that make habits desirable:
Intentional behavior: Unintentional business activity is not worth doing unless we can justify its implementations. All business efforts should be intentional and well directed toward the actualization of the goal and vision of the organization.
Strategic behavior: A habit becomes strategic when it is done purposefully and in relation to a specified desirable outcome. All habits should be consistent with the vision and purpose of the business organization.
Productive behavior: A habit is productive if it moves us closer to our business goal. Every habit that is not productive is counterproductive and therefore bad for the business.
Biblical behavior: It is possible for habits to be intentional, strategic and productive but to be outside the boundaries of Scriptures. Every habit must align with the principles of God’s word.
Successful businesses have numerous habits, but these habits are intentional, strategic, productive and Biblical. Here are some habits of highly successful business organizations:
Operate in large markets: Successful businesses operate in large and growing markets. The number of people that will need your product will determine how many sales you’ll make. It is wisdom to operate in large market.
Have unique products: Businesses that are making impact in the market place don’t go around marketing “me too” products. Their products are unique.
Have systems: Successful business organizations are known for their great systems. They have great structures in place.
Customer service: The real battle in the business arena is the battle for customer. As never before customers are surrounded with dozens or alternatives to choose from. Organizations that please customer well have upper hands in this battle for customer.
Not dependent on one person: Great businesses are not built around a person or personality. And this is one of the importances of running the business on solid systems.
Have great marketing: Every business thrives on good marketing. Successful business organizations know the importance of marketing. As a result, they invest money and time in their marketing.
They add value to customers: the number one goal of every business organization is to win and keep customers. Not really about making profits. Making profits might be the entrepreneur’s goal. But the business organization as an entity has one major goal, and that is to attract and keep customers. And key to achieving that is by adding value to their customer. So that, the customers can keep coming back. And also to refer their friends and neighbors.
They come up with new products: Successful business organizations don’t rest on their successes. They know that the success of yesterday will stink today. It is said that every product has shelf life of six months before becoming obsolete.
They have a big customer database: successful businesses keep good customer database. They know the importance of their customers. They keep good records of the customers.
They have high margins. Because their products are unique and they operate in large market. They have high margins. They can afford to raise the prices of their products without the fear of losing customers.
Take a few minutes to identify some of the many habits that define your business. Let’s meet in the comments!
To Your Prosperity