Marketing a business takes time and hard work. It is through advertising in which businesses get their products seen and to reach their targeted audience. For years this was done, in a variety of different but similar ways for nearly all businesses.
In order for a business to be recognized, they often used adverts such as billboard posters, advertisement in a local newspaper, some on occasions, have used advertising on radio and T.V. Although these ways of marketing are still widely used for some advertising, more and more businesses today, are turning to social networking sites in order to advertise or promote a product. Social media is fast becoming the new trend in business marketing. With the options of reaching a wider audience faster, and achieving business goals more efficiently, it is no wonder this way of marketing appeals to many.
Facebook is within the top 3 most popular social networking sites used today. With over a billion users registered on Facebook, there is an endless stream of information, news and trends posted daily.
Fast becoming a favorite way in advertising. Facebook business pages are free to create but there is a small charge for promoting adverts. The option of creating a new profile specifically for your business Facebook account is available, or you can just log into a personal profile and create a Facebook business page.
So how does a business Facebook account fare against other social networking sites such as twitter and LinkedIn? For starters, Facebook is available in over 40 different languages whilst LinkedIn is only available in just over 3 languages.
With a Facebook business page in place, you are able to upload and share photos of products, or videos from other networks such as YouTube. There is no limit on written content per post. Posts can save you time as they can be written in advance and have the option of spacing them with as little as 10 minute intervals, this is an ideal way of keeping customers updated with news about products on a regular basis.
Twitter, on the other hand, limits the number of written content per post. Many businesses often choose to just add a link to another site when using twitter for promoting a business or product. Twitter is particularly popular amongst celebrities and for news links.
Facebook is a social networking site for all. Businesses, celebrities the general public can often be seen using Facebook. Unlike other social networks, Facebook also has instant messaging. This enables you to speak with clients more directly.
In having a Facebook business page you will target your chosen audience more effectively than any other social networking site. Whilst Facebook has a variety of users, LinkedIn is more professional based. This can aid in making contact with other businesses. Although you can, with a business Facebook account, add links to other social networking sites such as LinkedIn and Twitter. This will enable any contacts you have on other social networks to find you on Facebook.