As you might remember not so long ago we had internet connections via a telephone line, we happily browsed our favorite websites waiting oftentimes a couple of minutes for images and long paragraphs with funky fonts and colors to load. Back in those days we did not have many options, for most people the idea of buying online seemed like a 70’s sci-fi movie.
Because of the high costs associated with creating a website in the early ages of the internet, this was a luxury item of larger companies; it almost felt more as status symbol. Nowadays as you already know many things have changed.
Today your website is probably one of the best sales tools your business can have, here’s why
It’s your best lead generation tool: in today’s market even the smaller companies can compete against the largest companies in the world for potential customers
It’s your most cost effective sales tool: forget newspapers, yellow books and old media, websites can take orders, accept new customers and much more 24/7 without having to have anyone waiting on the phone to take an order
It’s a fast marketing testing tool: with a click of a button you can change products name, prices, pictures, copy and much more to see what appeals more to your customers, “good luck trying that with a catalogue”
It’s your own retailer and sales person: setting up an e-commerce website today is not only easy but affordable, your website can take orders, payments and automatic process the orders and shipping if needed
Understanding online marketing and its process
Yes, your website is probably one of the most important assets in your online marketing efforts, however its far from being the only thing you need when creating an internet marketing campaign. Most small business make the mistake of believing that by just putting a 5 page catalog website together on the web will bring all the customers they had been waiting for. In today’s competitive marketplace this will rarely ever do anything for your company.
If you want to create a successful marketing campaign you have to create and follow a step by step process to run and grow your business online.
Don’t be fooled by some of the larger companies that tell you that web design is an obscure world of code wizards and design goddesses. With the advances in today’s online technologies is fairly affordable to have a great and effective website designed. Don’t take me wrong, I’m not saying find your 17 year old nephew to design your website as I’ve seen before, or to go to craigslist and find that $20 web designer that will create your online masterpiece, this will shortly result in online marketing failure. All I’m saying is that you don’t have to spend 5 or 7 thousand dollars to get a very effective and appealing website.
It’s all on the content: Don’t follow the same error of many small business owners when they start creating a website where they put all the time and energy finding the right colors, the perfect logo on all the awesome images for the website but they neglect to create the best copy and content for their customers to read, after all most people go online to find useful information. Not only this but shortly when you discover the wonders of search engine optimization you will rapidly find that the content on your website is a key factor in your online marketing efforts. If you don’t feel as creative as you were in your junior high poetry writing class, i highly recommend finding someone who can help you create compelling content for your site.