If you want to market your business, especially if you have a small business, the Internet seems like it was made just for you. Business marketing methods on the Internet are able to be implemented faster, cost a whole lot less, and have far greater outreach for the small business owner than the traditional marketing methods have. Learn how to use the best of these Internet marketing methods and you can save yourself buckets of money while making buckets of money more than you ever have before.
Your first small business Internet marketing strategy should be to design and maintain a great website. This will include having an attractive, dynamic, but easy to navigate site that uses strategically important meta-tags and consistently has new content put up to attract the attention of the web crawlers. Your website should also include SEO written content.
One of the most highly effective small business marketing strategies on the Internet is the use of the e-mail autoresponder. What you do here is start an opt-in list at your business website; then, for those who sign up for your free periodic newsletter to be sent to their e-mail, you set up an autoresponder to take care of that function so that you don’t have to spend a lot of time doing it yourself or hiring someone else to do it.
Use SEO article writing for online marketing. Articles cost you nothing to write or publish, but they are proven to be able to bring you huge rewards. Articles can build relationships for you all day and all night, 365 days of the year, and without any sales pitches. People read your free articles and become impressed by your knowledge and your helpfulness; if they are looking for something along the lines of what you sell, they will contact you. They key to success here is to consistently write new articles.
Don’t neglect video in your online marketing efforts. Video is even more powerful, all in all, than article writing. But videos are relatively more expensive and difficult to produce and get put up on the Internet than articles are. So, look into a program like Windows Movie Maker to keep costs down. Some people also recommend the Article Video Robot program, but it has received very mixed reviews so be wary of it.
You can use affiliate marketing to get other people to market your business for you. They don’t get paid anything unless they sell something for you. Talk about a powerful way of hiring on dozens, perhaps hundreds, of new salesmen for no overhead! You can go through Click Bank to set up such a program.
Probably the best way to market a small business online is through PPC advertising. This will also be the most expensive way–but, you only pay if you are generating good activity, so if you’re paying out that means your making money!
The small business of today can take advantage of social networking websites online. These are places like Facebook, Digg, and StumbleUpon. They’re all places where you can do free networking with vast outreach.
Make use of the whole palette of low-cost and no-cost Internet marketing methods. Grow your small business with 21st century technology instead of forking over big bucks.