Social Networks: Facebook for Business

The world of real estate prospecting has morphed into Facebook friend requests, tweets, chirps and fan pages. Instead of asking for your phone number to talk about your services, clients might instead request you as a LinkedIn connection or message you on Facebook to get updates on a transaction. Facebook is one of the largest social networking sites out there – and real estate agents shouldn’t ignore that fact. But you have to make your impact on social network meaningful and relevant to your target audience; you can’t post a bunch of listings and expect business to rain down on you like manna from heaven. Here are some tips to stand apart from the crowd on Facebook:

After you sign up

* Target your audience (past/current clients, other agents, niche businesses)
* Pay attention to what people are posting about
* Attract friends, followers, connections and subscribers
* Interact and engage with your friends and/or fans

Maximize your exposure

There are three types of accounts on Facebook: personal profiles, groups and business/fan pages. Also, you can place ads to targeted audiences in certain geographic areas for little cost.

Personal pages – Messages are limited to 20 recipients at a time with a personal page. There are strict rules about posting business information on a personal page.

Groups – Groups are set up for more personal interaction and are more directly connected to the people who administer them. Groups can be public or prviate.

Business/Fan pages – This is the ideal way to attract a public following. Here are some business page options:

Geographic area page.Create a page for your county or a specific neighborhood that is solely about that area and has no mention of your business. You’ll get fans instantly and people won’t feel pressured by seeing your business information on the page. Get people to interact on the page by holding photo contests, asking questions that elicit participation (“What’s the best pizza place in town?” or “Where’s the best hiking trail in our county?”) and offering prizes, such as gift cards, dinner for two, etc. Get local businesses to participate; they’ll be more than happy with the free exposure. To spread the word about your business, download a tab called FBML, which allows HTML on the page, such as a framed-in IDX search.

Agent referral page. Add items of value, network with other agents at events posted on Facebook and share referrals.

REO business page. Market your distressed property business and expertise to asset-management companies.

Office or team page. Promote your office or team members, services and more with this page.

Builder/condo page. Reach out to builders, condo associations and other groups who have a vested interest in these niches. Promote your expertise in condos, new construction and niche services.

Read more: How to use social networks for business

Traits of Successful Business Women

There are many successful business women out there, but I guarantee that their success did not come easy. There is a lot of pressure placed on women in the world today, and life runs at a much faster pace. We are expected to be able to juggle both being a mom and a career woman. To achieve this, many women are starting their own home based businesses. Here are a few traits of successful business women that I believe are the key to success in their own home based businesses.

An Entrepreneurial Spirit:

In order to be successful in your home based business, you must be a go-getter and understand that it takes a lot of effort and perseverance to start your own business. You must understand that building your own business takes a lot of creativity and a lot of advertising. You must have the proper mind set to understand how a home business works, and that it takes time to make a business profitable. Your success truly depends on how hard you are willing to work for it. You must have a strong desire to succeed.

Self Confidence:

You don’t have to be an overly outgoing person to have self confidence. As a home business owner, you will experience many bumps in the road, and these are the times when self belief will come in handy. You will also have to learn to sell yourself, both in person and on paper. Whether you are hosting at home meetings or parties to sell your products, or utilizing social media tools, it takes confidence to advertise your business properly.

Excellent Writing Skills:

Whether you are using article marketing, blogging, social media, newspaper ads, or flyers to advertise your business, you must have up to par writing skills. If you have terrible grammar or misspelled words, you are going to lose a tremendous amount of credibility. Make sure that your writing is as close to perfect as humanly possible. Find someone to proofread, read your material out loud to yourself, and don’t rely solely on your spell check.

These qualities are just a few traits of successful business women in relation to a home based business. To master all of the traits of a successful business woman takes life experience, successes, and failures along the way.

Habits of Highly Successful Businesses

One of the greatest secrets of successful people is their pattern of behavior. A little study of successful people will reveal that there are certain habits, patterns, regular or repetitive and predictable behaviors.

Just as successful people are men and women of habits, certain habits are also common with successful businesses.

Highly effective and prosperous business organizations have great relevance and impact on people because they have developed habits.

What is habit? Habit is an action or pattern of behavior that is repeated so often that it becomes typical of somebody, although he or she may be unaware of it; somebody’s attitude or general disposition.

Every business has several habits, but not all repeated behaviours are of equal value. Some habits are detrimental and pernicious. For instance, someone having a drug habit (the repeated use of harmful drugs).

Most businesses have a number of harmful and unfortunate habits. To avoid creating and engaging bad habits, we must be very conscious of what we do, when we do it, why we do it and the outcome of those actions.There are habits that are harmful to businesses. When you engage any of these habits, to experience progress in such a business becomes almost impossible. Some of these harmful habits can ultimately destroy your business.

There are four elements that make habits desirable:

Intentional behavior: Unintentional business activity is not worth doing unless we can justify its implementations. All business efforts should be intentional and well directed toward the actualization of the goal and vision of the organization.

Strategic behavior: A habit becomes strategic when it is done purposefully and in relation to a specified desirable outcome. All habits should be consistent with the vision and purpose of the business organization.

Productive behavior: A habit is productive if it moves us closer to our business goal. Every habit that is not productive is counterproductive and therefore bad for the business.

Biblical behavior: It is possible for habits to be intentional, strategic and productive but to be outside the boundaries of Scriptures. Every habit must align with the principles of God’s word.

Successful businesses have numerous habits, but these habits are intentional, strategic, productive and Biblical. Here are some habits of highly successful business organizations:

Operate in large markets: Successful businesses operate in large and growing markets. The number of people that will need your product will determine how many sales you’ll make. It is wisdom to operate in large market.

Have unique products: Businesses that are making impact in the market place don’t go around marketing “me too” products. Their products are unique.

Have systems: Successful business organizations are known for their great systems. They have great structures in place.

Customer service: The real battle in the business arena is the battle for customer. As never before customers are surrounded with dozens or alternatives to choose from. Organizations that please customer well have upper hands in this battle for customer.

Not dependent on one person: Great businesses are not built around a person or personality. And this is one of the importances of running the business on solid systems.

Have great marketing: Every business thrives on good marketing. Successful business organizations know the importance of marketing. As a result, they invest money and time in their marketing.

They add value to customers: the number one goal of every business organization is to win and keep customers. Not really about making profits. Making profits might be the entrepreneur’s goal. But the business organization as an entity has one major goal, and that is to attract and keep customers. And key to achieving that is by adding value to their customer. So that, the customers can keep coming back. And also to refer their friends and neighbors.

They come up with new products: Successful business organizations don’t rest on their successes. They know that the success of yesterday will stink today. It is said that every product has shelf life of six months before becoming obsolete.

They have a big customer database: successful businesses keep good customer database. They know the importance of their customers. They keep good records of the customers.

They have high margins. Because their products are unique and they operate in large market. They have high margins. They can afford to raise the prices of their products without the fear of losing customers.

Take a few minutes to identify some of the many habits that define your business. Let’s meet in the comments!

To Your Prosperity

Sharon akinoluwa

Ways to Use Social Networks to Market Your Business Online

Considering setting up a social networking site or fan page for your business? At first, you may feel overwhelmed, confused, or uncertain about where to begin. They all offer free personal branding and methods for connecting with others and sharing information – but which is right for YOUR business?

A good starting point is understanding what each individual social networking site does – and then evaluating which site (or sites) would best help your business.

Twitter allows you to send short, quick updates to large numbers of people at once. In fact, the focus is on the message itself – and not on a profile page with pictures or extensive biographies. Another unique thing about this social network is that it links people to celebrities and people who are experts in their fields. It’s a great way to build relationships. Twitter is rapidly growing and some experts believe it may one day surpass Facebook as the most popular social network.

Facebook is great for staying in touch, maintaining more personal relationships, or building relationships with people you may (or may not) already know. Especially with the new profile page redesign, Facebook puts an emphasis on photographs as well as status updates and an information “feed” of all other activity. Businesses can create fan pages that allow people to “like” them – and provide status updates, photos, contests, and other methods of keeping customers, clients, colleagues, and other business owners up-to-date and connected. Best of all, Facebook can be linked to Twitter and simultaneously updated with minimal work. It’s been said that ignoring Facebook is business negligence, due to the sheer number of people (ahem, potential clients/customers) who use the network.

LinkedIn is first and foremost a business professional’s social network. It is perfect for connecting with and maintaining relationships with current, former and potential colleagues, customers/clients, business owners and business partners. The best part is, due to the business focus, there is little likelihood that your LinkedIn connections will be given an unprofessional glimpse into your life – which is certainly a risk with some other social networks. One downside of LinkedIn? It doesn’t have as large of an audience as Facebook or Twitter, so reaching your target audience of potential customers and clients may prove to be difficult.