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Marketing For Small Businesses Online – Learn How To Get Your Business Online And Profitable

Posted on May 26, 2019 in Uncategorized

Do you want to learn how to market your small business online? Well that is what I do for a living. I work for companies just like yours that want a larger presence online. I get them to page one of Google and that gets their phone ringing like crazy. Would you like to have more business in the coming year? Of course you would. You see every second millions of searches are being performed on Google. Many of those searches end with people spending money to buy things they need or want. The real question is do you want to get that business or would you rather it go to your competition?

In the coming years the internet is going to become more and more a part of how we do business. Here are some ways you can get your business set up and ready to catch the next wave.

The first thing that every business needs is a blog. A blog, or weblog” is a place that you can submit posts or articles about your particular topic. Blogs are great because Google and the other search engines love them. Every time you post to your blog Google sees you as more and more relevant and you get better search rankings. After you have owned a blog in your niche for several years it will be very valuable because you will be getting most of the traffic from the search engines.

The next thing I would advise is for you to begin using those blog postings as articles and submit them to the article directories. Article directories are also loved by the search engines. When you sign up for a directory (typically free) you are able to post articles that are then read by people all over. In three months I have had over 14,000 people read my articles just on one directory. At the bottom of the article there is a link to my site and a phone number for prospects to call me. I get a lot of business from my article writing.

The last thing I will tell you about today is that in the future of marketing all small businesses need what is called an autoresponder. An autoresponder collects names and email addresses from the people who visit your site and gives you a chance to market your products to them on a continual basis. If you do not have an autoresponder you may never be able to contact that person ever again. Once they are on your list you can set up a series of preset messages that go out to them on an interval. In these messages you can tell them about all the great things your business is now offering its clients.

Marketing Small Businesses Online – How to Improve Your Web Presence and Increase Traffic

Posted on May 24, 2019 in Uncategorized

Home Based Business

More and more people today have been setting up their own businesses and learning about marketing small businesses online. Times have changed since the advent of the internet and there are a few elements to any successful marketing campaign that I’ll share with you here.

Web Presence

The point of marketing small businesses online is to drive traffic to your site and hopefully make a few conversions. A conversion rate calculates how many people must visit your site before you make a sale or generate a new lead. The following methods are each valuable methods of increasing your web presence.

Top Five Methods

1. Search engine optimization, or SEO, is the single most important element to any online marketing campaign. By optimizing your site for search engine crawlers, you can improve your ranking in those search engines and generate long term organic web traffic.

2. Search engine PPC (pay per click) advertising is another way you can increase your presence. You set up your account with the search engines, choose your keywords and determine which sites you want your ad displayed. For everyone who clicks on one of your ads and lands on your site, you are charged for that. If no one clicks, you owe nothing.

3. Social networking is quickly becoming an amazingly powerful marketing tool. Setting up free accounts on sites such as Facebook, Twitter, LinkedIn and HubPages you can start promoting yourself and your products. Include social bookmarking buttons on each of your web pages to encourage others to spread the news.

4. Article marketing campaigns in another excellent way to improve your web presence. By submitting good quality and informative articles to directories such as EzineArticles, you are not only presenting yourself as an expert to human readers, you are also creating valuable backlinks to your site which can greatly improve your ranking.

5. Commenting on blogs, forums and discussion groups is another powerful method of increasing your presence. Leave regular comments on sites that are related to your market’s niche. Doing this will also create valuable backlinks.

It Takes Time

Marketing small businesses on the internet takes patience and dedication. There is not overnight success, not even online. Be prepared to spend time each day building on each of the five principles. Keep at it and before long you’ll be reaping the rewards.


How to Market Your Small Business Online in 7 Fast and Easy Steps

Posted on May 22, 2019 in Uncategorized

Without completing each of these steps successfully..the chances of marketing your small business online dramatically decrease. There will always be exceptions but these seven steps should be considered your building blocks to your online marketing success.

1. Your own Website.

And by this I don’t mean a corporate/brochure style site which bores visitors and has them clicking away in seconds. No. You need to entertain as well as educate your visitors.

To do this best I think it is essential to have a WordPress Website attached to your main business website…or even on a separate domain. Don’t just name it blog! Give it a keyword rich, benefit laden title…tell them how your will make their lives better. Use the common terms others use to search for your business in Google [and the other search engines].

There is lots of advice online on how to set up a WordPress site. If you are unsure you can hire someone from a site such as Elance or RentaGuru.

The beauty of WordPress is that it is so easy to use. Non-techie small business owners can add fresh content, offers, audio, and videos to their site without having to pay a webmaster every time. Small business profits is as much about saving money as it is about increased revenue.

Oh, and of course, Google and Social Media love WordPress as well. More free visitors is always nice.

2. Add a means of capturing the names and addresses of your visitors.

Unfortunately, buying cycles are getting longer and longer. This means that people are rarely going to buy from you the first time they come across you.

So, to get around this you will need:

an optin/squeeze page an autoresponder [e.g. Aweber] a series of emails in your autoresponder a free gift valuable enough that visitors will be prepared to give your their info

This may sound daunting if you’ve never done it. However it is easy to hire someone to do it for you…or even better, learn to do it yourself. These are very low cost marketing tactics with excellent results when done right.

3. Generate some visitors to your site.

You can either pay for traffic or generate it using your own time. Either way there is no such thing as free traffic…you pay with time, money or both.

Personally, I think a mixture of paid and self-generated is best. It will depend for you on your present skills and whether you are time-rich or money-rich.

Pay-per-click [PPC] is the fastest way to generate traffic. You can have visitors to your site within the hour. Sadly PPC can be very expensive and there is a learning curve. But don’t get me wrong…well done it can be a gold mine..just tread carefully and test and track your results.

Add new fresh content to your site every week. Make it fun. Make people smile as they learn new stuff and they will reward you by staying longer on your site and coming back for more.

Use photos and videos. Get them involved with competitions and surveys. My favourite tip is this…see what your competition is doing and do the opposite. No one ever got wealthy following the herd!

Other tactics to consider:

Social marketing ezine ads swapping links get all your past and present customers to sign up put your website address on receipts, signs, and all your other marketing banner ads post articles to article directories.

The more you do of each the more success you’ll have.

4. Build relationships with your prospects who have signed up.

The way to do this is to talk about their problems and offer solutions. That will get their attention!

Make sure your personalize your emails. Tell them about yourself, your family and your business. Get them to see you as a friend/trusted advisor: give them tips and tricks industry news free info

5. Make them offers

When your have their trust and they know, like and trust you…they will no longer regard your offers with suspicion.

Keep in contact regularly…you need to decide what you feel is right…but a minimum of once a week.

Make them repeated offers: vary them different bonuses discounts bundle products and services together make sure every offer has a deadline new products and services ask them what they want and need.

6. Keep doing more of the same.

The fact is you will probably lose 20% of your list a month. Make sure you keep doing each of the first five steps…this will give you a list of hungry, loyal buyers. Subscribers who look forward to hearing form you. Who want to hear your latest tips, news, and offers.

7. Never lose sight of where your focus should be:

“How can I offer more value to my customers?”

The moment you forget them and start concentrating on only yourself…they’ll know. It will come across in all your communications and marketing. Put them first, and they will stay loyal, and you will reap the rewards.