Do you want to learn how to market your small business online? Well that is what I do for a living. I work for companies just like yours that want a larger presence online. I get them to page one of Google and that gets their phone ringing like crazy. Would you like to have more business in the coming year? Of course you would. You see every second millions of searches are being performed on Google. Many of those searches end with people spending money to buy things they need or want. The real question is do you want to get that business or would you rather it go to your competition?
In the coming years the internet is going to become more and more a part of how we do business. Here are some ways you can get your business set up and ready to catch the next wave.
The first thing that every business needs is a blog. A blog, or weblog” is a place that you can submit posts or articles about your particular topic. Blogs are great because Google and the other search engines love them. Every time you post to your blog Google sees you as more and more relevant and you get better search rankings. After you have owned a blog in your niche for several years it will be very valuable because you will be getting most of the traffic from the search engines.
The next thing I would advise is for you to begin using those blog postings as articles and submit them to the article directories. Article directories are also loved by the search engines. When you sign up for a directory (typically free) you are able to post articles that are then read by people all over. In three months I have had over 14,000 people read my articles just on one directory. At the bottom of the article there is a link to my site and a phone number for prospects to call me. I get a lot of business from my article writing.
The last thing I will tell you about today is that in the future of marketing all small businesses need what is called an autoresponder. An autoresponder collects names and email addresses from the people who visit your site and gives you a chance to market your products to them on a continual basis. If you do not have an autoresponder you may never be able to contact that person ever again. Once they are on your list you can set up a series of preset messages that go out to them on an interval. In these messages you can tell them about all the great things your business is now offering its clients.