Marketing on Social Networking Sites

Social network marketing can be noble, valuable and highly engaging, despite the best efforts of some get-rich-quick-but-doomed-to-fail wannabes to represent themselves as the devil’s personal spambot. Don’t confuse these idiots with genuine marketing. Social network marketing is popularly called as Internet marketing. Today on the internet you can find many ways market your products and services online. The internet attracts many business people to promote their businesses and products online. Social network marketing provides tons of benefits using the dialogues and personal connections in order to promote different kinds of businesses. Today’s commonly used marketing services include Facebook, MySpace, Twitter, and many others that readily spread word or marketing messages like a viral infection.

Social network marketing creates awareness of products and services of respective websites with a well set strategic marketing approach along with search engine marketing for increased page rank, link popularity and more visitors to you. Social network marketing is all about getting your website known to the worldwide web by means of target keywords that help in creating a social network that shows interest in products and services offered by your website and acts as driving force in getting more business to you. Social network marketing uses the rules of social media optimization to improve your visibility on the web. SMO bridges the gap between search marketing and social media, allowing your website promotion plan to benefit from the best of both. Social network marketing is something that can be a very strong asset for anyone that is looking to make money online. Facebook and Twitter marketing are great weapons.

Social network marketing or social media marketing is all about reaching target audience through social networks or online communities. The methods range from placing ads to building niche content, focused around the promoted product or service. Social network marketing is the process of promoting your website and brand through the vast online world of social network platforms such as MySpace, Facebook, and Twitter. The goal is to directly reach your targeted audience as well as to gain a new audience, and to have them spread the word to the masses via social networks. Social network marketing is an online tool of marketing which helps in the marketing of any product or thing. With the advancement in technology important tools like Internet and other similar technologies took the initiative to develop the networking.

Facebook is now valued at $15 billion after Microsoft bought a 1.6% stake for $240 million, and a lot that seems to be related, not only to Facebook’s large audience, but also the promise it holds for advertisers. The Facebook-Microsoft partnership will draw even more attention to the cultural phenomenon called social networking. Facebook alone has over 400 million active users. This makes social networking the perfect place to market a business. Facebook, Bebo, MySpace, Digg, Flickr, Wikipedia and StumbleUpon have become household names and are visited by millions of Internet users, young and old each day. Is your brand being talked about on any of these networks?

Facebook, for example, is amongst the world’s most popular social networks and, according to Facebook?s own statistics has about 150 million active users (Inside Facebook states there are about 140 million users). An average user shares their profile with about 100 friends, is about 25 years old (or older) and 70% probably live outside the United States. Facebook is just one of many social networks undergoing comparable demographic shifts. We’re living in an age where social networking and social media destinations site are big business and are easily as recognizable as major portals of five years ago. Facebook is more that social networking tools. It’s also a platform that allow us to spread the messages to friends.

Facebook membership grew only 9% in North America, compared to 25% elsewhere according to comScore. Europe is especially on a roll, with 35 million users, a 303% increase from the year before.

Twitter, now well over 6 million members, has a growth rate of 4 times that of Facebook and every single minute, ten hours of video is uploaded to YouTube. Twitter, Facebook, and the like are sources of endless hype for marketing consultancy groups. They are “packed with potential,” “incredible for businesses,” and “unbeatable” for ROI, or at least they are if people focus on the hype and discussion surrounding it.

Internet marketing companies can use their experience and can effectively include social media marketing in their marketing campaign. The can also provide branding services and reputation management services. Internet marketers the world over are scrambling to create followers so they can market their wares using this fresh, new interface.

5 Best Kept Secrets to Set Up a Successful Business

In this article I show you the 5 best kept secrets to set up a successful business. Keep them in mind, absorb them and you will see the success will come after you!

Many roads lead to Rome. Let’s make that clear at first. There is no book or person who can tell you: If you do it this way, you will always succeed. It’s hard to tell, why some people do and why some people do not get success. When I started doing business, the success stayed away for a long time. I was desperate at times. Why am I not successful? I kept wondering. I work so hard, my product is good and I am not an uncomfortable person to do business with. Jealous I looked at the people who were successful and tried to find the reason. Why them and not me? This way of thinking, I continued for two years. Until I realized that this way of thinking will not bring me any step further. I started to look more at myself and stopped trying to search for the reason of success of others. I adjudged them their success and focussed on myself. This brings me to the first secret to set up a successful business.

* Think and stay positive

Especially when you occur setbacks, put yourself over it and move on. Be positive about yourself, to others and adjudge everyone their success. Negative thoughts should immediately be removed. Focus on your own success and stay to it!

Well, that’s easy. Think positive and now what?

This brings me two secret number 2.

* Enjoy doing business

Make sure that there is time for making fun. It makes no sense keep on swimming against the tide very hard. Turn around and see what it will bring you. Trust, that it is okay, to let go sometimes, think positive and see what happens. It will really surprise you. Do not feel guilty if you do have that extra cup of coffee while enjoying the sun. Enjoy the fact that you are an entrepreneur and you can determine your own time schedule.

Enjoying your work, is not so hard to do, is it? What is next?

* Live healthy

As an entrepreneur you have to work hard for your success. That’s okay, but you should be capable to do that. I sleep six to seven hours a night. I do not need more hours. The reason for this, is because I’m fit. I eat healthy, sport a lot and have relatively little stress. It is okay to sleep less hours when I am thinking of great new ideas while I am laying in my bed. Those lack of sleeping hours belong to my way of living. The next day I will be fully focused again and I am never sick.

it all seems so obvious isn’t it? Well let’s continue.

Maybe one of the most important secrets is the next one.

* Accept the success and amaze others

Gradually I got the success that I worked so hard for, but somehow I dared not to accept it. I thought it was strange that I had success and found it a little bit scary. People suddenly want something from you, will I not disappoint them? Do I really want this? Yes!! This is what you have strived for, otherwise you would not have never started it. Just accept it, enjoy it, take your responsibility and overwhelm other people in all their expectations. In fact, amaze them with your product or service. Always give that little extra, which they don’t expect. Even though you may not get back. Especially in these times of crisis, this is the way to distinguish yourself from the rest. People are going to talk about you and this will lead to the desired snowball effect.

Ho, stop what is going on here? People take it easy! This could be a summary of your thoughts, which includes the last secret.

* Be true to yourself, respect where you came from and respect others who are still there

You get busier and busier. And you notice that more and more people want something from you. Now you need to keep in mind where you came from. In the beginning, you were disappointed too when people didn’t answer your emails. You had to call people yourself, to persuade them to do business with you. Respect others who are now at that stage. So treat them like you wanted to be treated back in the days. Answer all emails, never be arrogant or set yourself above other people. Do not think you are better than anyone else. Make sure you still be the nice person to do business with. No matter, who the other person is. So, do not make the same mistake as many others do. They became cocky simultaneously with the success. It will work against you and even the cocky people will notice that once. Although they might be too proud to admit it.

With these 5 secrets in mind I am convinced that at least you will be on the right track to success and mostly stay on that track.

I wish you all the best!

Tjalling

Keys to a Successful Business

Running a successful business is no easy task. There are many things that a business owner can do in order to make, and keep, their business successful. On the other hand, there are exponentially more things that a business owner can do wrong which can hurt their chances at becoming a powerful and profitable force. If you are interested in some ways to make your new or growing business a success, here are some things to consider.

First and foremost, you must have a vision. Get a clear idea of what you want your business to be like. What products and services do you want to offer? What type of customers are your trying to gain? How do you want to be known in the industry? Once you answer questions like this you can gain insight into what direction you should take your business. Laying out a path before you start your journey is imperative to being successful. This includes writing out a business plan and noting your goals and desires.

Next, you must know your market. It is a wrong assumption to think that anyone and everyone is in your market. As an old saying goes “if everyone is in your market, no one is in your market”. Unfortunately, your business cannot be everything to everybody. Focus on a group, type, or specific niche that you’d like your business to benefit. The best way to do this is with market research. Doing qualitative and quantitative market research will do worlds of wonder when it comes to finding and understanding your market. Whether you just starting your business or you are wondering if it’s time to release, or retire, a product, market research will help steer you in the right direction to help ensure success.

Once you find out who your market is, it’s time to take a very focused marketing approach. Research the best ways to market to the people you’d like to reach and begin your marketing campaign. Some methods will work better than others, and some may not product instant results but will instead gain confidence and build reputation with potential clients. Don’t expect to do someone once than give up if it doesn’t produce immediate spectacular results.

Finally, you must be consistent. This is your business and you must be in it for the long haul. Don’t give up on working hard once you see a bit of success. Building and maintaining a profitable business requires constant attention and work. You will be required to keep up with changing times and adapt to new economic situations, etc. If you are able to follow the right path and keep going even when times get tough, you will be a happy and successful business owner.

Social Network – Facebook Marketing

It’s 2017 and Facebook is still the largest social network on the planet. With over 1.2 billion active users, out of which almost 65% log in daily to this gigantic platform, Facebook was not at all famous back when it launched. A decade ago, there were no more than a few million people using Mark Zuckerberg’s experiment of a social network. A decade ago, nobody expected Facebook to be a global success.

Is something going to stop it from growing at an even faster rate? With the momentum Facebook has been having over the last 5 years, do you think anything will stop it? The shocking answer is “almost definitely no”, because Facebook is here to stay. Any social network or online platform with a user base that large will probably never go down, but simply adapt, instead.

Most digital marketers use Facebook to promote their products to the massive audience, and there’s no better place to advertise than Facebook, because everyone’s ideal market is using it 24/7. But you may wonder – how can one target Facebook users with marketing?

One of the best things about Facebook advertising is that their official advertising platform allows you focus on exactly who you are looking for by age, location, gender, interests, and so much more! The basics of Facebook marketing are very simple, and I’ve been following advice from an expert on Facebook marketing online to bring you the basics of how taking advantage of Facebook.

With 13 being the minimum age requirement for Facebook, almost all age groups use it. There is no official publicly available data by Facebook about their most active age groups, but dozens of researchers showed that the age group of 18-29 is the group you’ll stumble upon the most. Accordingly, people 65 and older barely show interest in using it frequently.

What are the best forms of advertising?

* Page-based ads

Unlike profiles, Facebook pages are your gateway to advertising. They are very similar to profiles, but their purpose is for businesses, organizations, and public figures. Facebook users Like a page, and from that point, they begin following a Page and all its public updates.

Pages are totally free and very straightforward when it comes to setting them up, but the tricky part is getting a good number of fans. That’s where the advertising part steps in.

With page-based ads, you can create Like campaigns or CTA campaigns that are perfect for showcasing an external website.

* Groups

Facebook groups are what forums should have been, and they are similar to Pages, with the addition being that anyone can post updates to a Group. You can create a group that relates to your industry or audience and start from there. Groups are free and without wasting money on ads, you can engage a lot of users in no time.

* Profile Photo – indirect advertising

Your profile photo is the placeholder for your logo. It’s that simple. When it comes to the Cover Image, it’s a different story, because you’re the one who has to decide what goes here. Some use imaginary mascots, others showcase discounts or even their own employees. Fancy artwork with a flat design is always a great option, though.

* The “About” section

It’s a short pitch that can make or break your Facebook marketing campaign. This goes right below your business’ logo / profile picture, and this is where you get to tell the wide Facebook community what you’re about.

All you have to do to succeed is to keep it friendly and informal, because nothing beats a casual tone.

Conclusion

Facebook is more than just a powerful social network. It’s flexible, and no matter what your niche is, you can enjoy enough varieties of marketing options. With them, you can tailor your marketing efforts to fit all your company’s needs.

Of course it takes time to learn all of Facebook’s wide features, but believe me, once you get through them all, it will be so worth it! You want to make sure you embrace the constant growth that Facebook is having, and then work on social media marketing.